Organizations that succeed are those with high degrees of Certainty.  Those that have high levels of Uncertainty, don’t succeed. 

The workforce in organizations with higher levels of Certainty commit, contribute and involve themselves emotionally, psychologically, intellectually, and physically to levels that directly lead to organization success.  In organizations with high degrees of Uncertainty, the workforce avoids the commitment, risk-taking, innovation, learning, caring and real work collectively required for organization success.

The reason is basic.  Humans hate to fail, and love to succeed.  Everywhere, and all of the time.  It is our basic nature, we only differ on our respective definitions of “success”.

At work, people require the answer to this fundamental question: “How Do I Succeed?”  The answer to which, depending on your role and status in the organization, can be broad and general (achieve our annual goals), or detailed and specific (get to work on time, balance my cash box, finish that report).  And, the workforce seeks the answer every moment of every day, in every communication, in every interaction, and in every circumstance.

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