Actions & Outcomes in Sales & Service

Getting right to the point: the desired goal and outcome of sales, customer service and relationship management initiatives is improved profit

Profit growth results from retaining valuable customers and cost-optimizing customer service.  Valued customers are acquired by the Sales process and enhanced and retained in the ongoing Service process.

Until now, these outcomes could only be measured after the fact, after the actions, often too late in the workflow to improve behaviors and performance.

But, that is finally changing…   Read more

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