Employee Segmentation

As far back as most everyone can remember, we’ve known the critical marketing importance of Customer Segmentation: separating and grouping similar customers based on their characteristics, needs, behaviors and other criteria.  Then, creating and executing marketing, sales and service strategies to optimize revenue from, and satisfaction of, those groups based on their differentiation.

Unfortunately, while most organizations continue to invest significant resources on understanding and segmenting their customer database, they’ve done little or nothing about understanding and segmenting the skills, characteristics, needs, and behaviors of the workforce: Employee Segmentation.   Read more

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